1X NEO begins delivery to early adopters at $20,000 outright or $499/month subscription
1X Technologies started shipping NEO units to early adopter customers at $20,000 outright or $499/month subscription. The deliveries follow the Hayward factory opening (May 15) and the publicly disclosed first-year production target of 10,000 units.
NEO is positioned as the first consumer-targeted humanoid at scale — distinct from Atlas (industrial-only) and Figure 03 (automotive OEM partnership-led). The $499/month subscription is a deliberate accessibility play: it puts the robot in reach of households that wouldn't buy outright at $20K.
The bigger strategic question: do consumer humanoids find product-market fit, or is the 2026 buying base mostly enthusiasts and developers? Early-adopter signal will land over the next 90 days. 1X is the most exposed to the answer — their entire production scale-up plan assumes consumer demand materializes by 2027.