// news · agents2026-06-26source: marketingprofs / buildfastwithai

OpenAI Codex adoption grows from virtually zero mid-2025 to ~17% of active ChatGPT and Codex users — rapid agentic-platform adoption inflection at major-platform scale

OpenAI researchers reported rapidly growing adoption of Codex — its agentic work platform. Organizational use rose from virtually zero in mid-2025 to about 17% of active ChatGPT and Codex users today. The adoption-growth inflection from zero baseline to 17% in 12 months represents major-platform-scale agentic-platform mainstream crossing.

The substantive piece is the zero-to-17% adoption inflection at major-platform-scale. Pre-disclosure agentic-platform adoption data was distributed across vendor-specific case studies + analyst reports without major-platform-scale empirical adoption data. OpenAI's 17%-of-active-users disclosure provides major-platform-scale empirical adoption data — substantively different signal than vendor-claim or analyst-projection baseline.

The competitive read for H2 2026 to 2027 agentic-platform competitive landscape is that 17% adoption at ChatGPT scale (900M weekly active users) approximates 150M weekly active Codex users. The category-scale numbers substantially differ from H1 2026 agentic-platform-as-emerging-category baseline framing. OpenAI's June 28 Codex model launch compounds the agentic-platform-mainstream trajectory.

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MarketingProfs — AI Update, June 26, 2026 → · Build Fast With AI — AI News Today June 26 2026 →