Gemini 3.7 Flash's introductory price doubles on 1 January 2027
$0.75 in and $3.75 out per million tokens through the end of 2026; $1.50 and $7.50 from 1 January. The increase is announced at launch, which makes it a budgeting fact rather than a surprise — for anyone who reads the footnote.
Announcing the increase alongside the discount is more honest than the alternative, and it still produces the same effect: teams size their spend against a price that has an expiry date, and the expiry lands after the architecture is committed.
The arithmetic is simple and worth doing now rather than in December. A workload costing $10,000 a month at introductory rates costs $20,000 from 1 January with no change in usage. For a coding or agent workload — the ones this model is aimed at — token consumption tends to grow with adoption, so the real increase is larger than the multiplier.
It is the third pricing event in a week pointing different directions: Google cutting for a fixed period, Anthropic cancelling an announced rise, DeepSeek raising. There is no single trend to extrapolate, which is itself the useful observation.
The pattern worth internalising is that announced future prices in this market have not been reliable. Anthropic published a September increase and withdrew it under competitive pressure. Whether Google's January rise survives contact with whatever ships in December is a genuinely open question — and the prudent budget assumes it does.
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